Bike to the Moon

Objective
Explore the issues and design challenges around transactional web sites that derive a benefit through some aspect of personalization.

This website motivates athletes, novice and expert alike, to exercise by providing workout tracking capabilities, as well as individual and group challenges.  Challenges include hikes up Half Dome, Grand Canyon Rafting, and team bike rides to the moon. Each challenge is accompanied by an immersive video to provide a more realistic experience. These videos can be viewed on a tablet while working out on gym equipment.

Process Overview
After selecting personal health and fitness as our theme, we completed a competitive analysis to review existing online fitness solutions.  We then conducted user research surveys and interviews about exercise habits and goals.  Our research revealed a general desire to exercise more, with preference for working out with friends, in a competitive manner. However, scheduling conflicts often get in the way. We saw the opportunity for a tool that promotes distributed, yet collaborative group workouts, while also serving those who prefer individual exercise.

Users select from a variety of challenges, and log their workouts to make progress. Based on the type and length of workout, as well as the user’s age, height and weight, the system calculates calories burned, and applies this number to the user’s progress. Visualization tools show the user his individual or team progress, fostering competition and further motivating exercise.

My contributions include: concept development and refinement, opportunity model, story-boarding and initial wireframing, transactional flow and design critiques, and challenge and content creation.

Prototype
Our Bike to the Moon website provides more details and insights on our design process. Please check it out for more information!

Scenarios
You can also launch and click through our three Bike to the Moon scenarios.
Scenario One: Advanced user checks challenge status, logs workout, and creates a new team.
Scenario Two: Novice user explores the website after joining, and selects an individual challenge.
Scenario Three: User continues working on his challenge and watches the accompanying immersive video on his iPad.